Two students from the School of Communication Design were awarded the coveted yellow pencil at the D&AD Awards last week. The D&AD Awards is recognised globally as the ultimate creative accolade.
Maddie Taylor from MA Creative Advertising impressed judges with her creative response to the brief entitled Mile High Dining by the Radio Advertising Bureau, while Nathan Smith from BA(Hons) Graphic Design won in the Packaging Design category with a brief to redesign the Purdey’s drinks range. Bradley Fletcher from MA Creative Advertising was also nominated and received highly commended on the night.
“We are incredibly proud of our students’ success,” comments Jon Unwin, Director of the School of Communication Design. “It was a real thrill to see them receive their awards on a night that witnessed students collect awards from universities across the world. To end the evening with two yellow pencils and a highly commended is testament to the quality of teaching at Falmouth, and the commitment and talent of our students.”
The ceremony was the final event at the end of the three-day D&AD New Blood exhibition in London. Showcasing the work of students from top universities across the globe, each year 25 Best of New Blood awards are selected by leading professionals, from the thousands of individual student projects presented.
Each of the subject areas within Falmouth’s School of Communication Design (Graphic Design, Digital Media and Creative Advertising) received a Best of New Blood award for an individual student project. The BA(Hons) Illustration course added to Falmouth’s success by winning a further Best of New blood title, combining to make four awards out of 25 delivered.
“The D&AD Best of New Blood awards are the cherries on the cake – for Falmouth University to win four is a wonderful achievement. Most importantly the New Blood event is ultimately a spring-board into industry for our students. Once again their work attracted enormous interest from visiting professionals and has translated into a large number of job opportunities for our students,” adds Jon.
As a footnote to Falmouth’s D&AD New Blood 2014 story, all the creative promotional material and showcasing of the event was produced by the extraordinary talent that is Craig Oldham – one of Falmouth’s Graphic Design graduates.
For more information about courses at the School of Communication Design visit: falmouth.ac.uk/school-of-communication-design