D&AD14 out now

“D&AD14 is the indispensable guide to the celebrated work from the previous year.”  D&AD Shop.

Here’s a snippet from the New Blood Awards’ section, showcasing one of our students, Nathan Smith’s Yellow Pencil winning design.

Unwrapping Purdey’s – The brief was to repackage Purdey’s Rejuvenate and extend its range with packaging for one new drink – Purdey’s Natural Energy.  The concept is to discover the secret of Purdey’s Rejuvenate by unwrapping its outer coat to reveal the ingredients.  The design is based on modern apothecary; a balance between nature, medicine and science.  The undercoat image promotes the flavours through lush scientific style illustrations, while the metallic exterior is a modern take on apothecary labelling.”


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