“D&AD14 is the indispensable guide to the celebrated work from the previous year.” D&AD Shop.
Here’s a snippet from the New Blood Awards’ section, showcasing one of our students, Nathan Smith’s Yellow Pencil winning design.
“Unwrapping Purdey’s – The brief was to repackage Purdey’s Rejuvenate and extend its range with packaging for one new drink – Purdey’s Natural Energy. The concept is to discover the secret of Purdey’s Rejuvenate by unwrapping its outer coat to reveal the ingredients. The design is based on modern apothecary; a balance between nature, medicine and science. The undercoat image promotes the flavours through lush scientific style illustrations, while the metallic exterior is a modern take on apothecary labelling.”