Volvo and Grey London – Life Paint

Advertising ex-student Hollie Newton left Falmouth with her postgraduate degree in 2006.

Hollie is now working at Grey, London, as Global Creative Director on Volvo.  She and her team have come up with a clever and original concept which emphasises, in a strikingly practical way, Volvo’s commitment to road safety.  I think one of the most remarkable things about it is that, in a world where “drivers” and “cyclists” are often portrayed as enemies, fighting over a common territory, here’s an initiative which should be warmly welcomed equally by both camps. CA 15.03.30 Volvo Grey London2

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s