Volvo and Grey London – Life Paint

Advertising ex-student Hollie Newton left Falmouth with her postgraduate degree in 2006.

Hollie is now working at Grey, London, as Global Creative Director on Volvo.  She and her team have come up with a clever and original concept which emphasises, in a strikingly practical way, Volvo’s commitment to road safety.  I think one of the most remarkable things about it is that, in a world where “drivers” and “cyclists” are often portrayed as enemies, fighting over a common territory, here’s an initiative which should be warmly welcomed equally by both camps.

http://www.adweek.com/adfreak/volvo-and-grey-london-invent-invisible-paint-lights-cyclists-night-163711MA CA 15.03.30 Volvo Grey London2

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