Missing type idea goes viral for National Blood Week

Ex-MA Creative Advertising students Jo Griffin and Tom Dixon from the class of 2013/14 (and now employed at WCRS in London) have hit the headlines on a national basis! They were asked to come up with an idea for National Blood Week because stocks of blood types A,B and O are running dangerously low. Their idea was to imagine a world where those letters suddenly went missing, so they asked famous brands to remove them from their names for a week. Waterstone’s, McDonald’s, British Gas, Nando’s and even Downing Street were quick to take it up – now it’s gone viral and everyone’s taking part.

See…
https://twitter.com/search?src=typd&q=MISSINGTYPE
http://www.campaignlive.co.uk/news/1350174/
http://www.thedrum.com/news/2015/06/05/tfl-waterstones-green-blacks-and-more-show-support-nhs-national-blood-week

This idea has been so impactful and the response from the public so outstanding, it actually crashed the blood donation website last week.

All we can say is “Well d ne, J nd T m!

MA CA 15.06.11 Type 2

MA CA 15.06.11 Type 3

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