Cannes 2015

Cannes cannes
Sion Scott-Wilson, Head of Creative Advertising:

I was fortunate enough to attend this year’s Cannes International Advertising Festival, or the so-called Cannes Lions, named after its prestigious trophies.

This year Cannes was attended by over 14,000 international delegates from the advertising and communications industry. As always, it celebrates and awards the very best advertising work from around the globe.

Having recently been a regional Creative Director with Saatchi & Saatchi myself, Cannes was a wonderful opportunity for me to reconnect with my industry contacts and make a few new friends.

I discussed placement opportunities for our students with Chief Global Creative Officers and Creative Directors from a number of networks including Cheil, Iris, Ogilvy & Mather, Leo Burnett, Grey, BBDO and Saatchi, to name but a few.

I’ve also invited many of them to come down to Falmouth to give talks and workshops as part of our Visiting Lecturer program. They are all, without exception, keen to help nurture a new generation of creative talent, which is great news for our students. Where these senior practitioners cannot be present in person, (since their offices range from Sydney to New York to Shanghai), they’ll talk to us via the live video link in our Abbott Studios.

I had a good look at all the work entered – many thousands of excellent entries in a range of categories (Cyber Lions, Promo & Activation Lions, Mobile, Outdoor, Press and TV & Film) and have recorded the best to share with our staff and students in the coming year.

For the moment, it’s worth checking out the Grand Prix and Golds across the various categories. Here’s a selection that I particularly liked:

Cannes DSC00332 Geico ‘Unskippable’ from The Martin Agency, a new twist on irritating pre-roll communications.

Cannes Made_of_Black_1 Guinness ‘Made of Black’ from AMV BBDO, an entertaining and beautifully crafted spot.

Cannes like a girl Always ‘Like a girl’ from Burnetts, a great transmedia campaign with a high order brand positioning.

Cannes DSC00324 Honda ‘The other side’, from Wieden & Kennedy, an amazing and immersive piece of experiential content.

Cannes shrimp cannon NTT Docomo ‘3-second cooking: shrimp firing cannon’ – from AOI PRO Tokyo, a joyously bonkers piece of work that entertains while making its point.

Cannes DSC00245 We are not crime ‘Holograms for freedom’ from DDB, a breathtakingly clever piece of technology applied to a worthy cause.

Cannes DSC00289 City of Buenos Aires ‘Dog, Baby, Moths, Squirrel’, which took the Grand Prix in print.

Enjoy. And be inspired.

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