Advertising: Wine in a can for men

Extract from The Huffington Post, article by Natasha Hinde, 26.11.15:

Gail Parminter is a senior lecturer in creative advertising at Falmouth University and the founder of Madwomen advertising consultancy.¬† She says that MANCAN is wrong on two accounts – firstly because it enforces a stereotypical hyper-masculinity and secondly because it “perpetuates the idea that femininity signifies weakness”.

“While the product and its positioning is laughable, its motives are not exactly honourable,” Parminter tells HuffPost UK Lifestyle.

Read the full article here.

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