With so many advertising channels available, radio is often the ‘forgotten’ medium. But, done well, it can be extremely effective. Cheap to produce and relatively inexpensive to buy air time, it can be brilliant fun. After all, with radio, you can go anywhere and be anything – as the action takes place in the listeners’ imagination.
Ex-advertising Creative Director and radio advertising expert, Barry Whitehead ran a radio writing workshop for first year Creative Advertising students which culminated in a live brief for Source FM, our community radio station.
Students were tasked with coming up with ideas to promote the radio station to local businesses, encouraging them to advertise on the station. Working closely with station manager, Matthew Rogers, the students created some great scripts – and the best of the best were recorded at Source FM using local actors and presenters. The ads will go live soon … tune in to Source FM to hear them!