Category Archives: BA(Hons) Creative Advertising

Creative Advertising Summer Shows 2017

Masie Marshall_IMAGE.46.jpgThere was a very broad mix of work showing in the Creative Advertising Summer Show reflecting the highly diverse media environment today’s advertising creatives inhabit.

Work exhibited included films and TV commercials, radio commercials, print campaigns, websites, digital advertising, social media campaigns, experiential and events, new product concepts, brand work and packaging.

To be a top advertising creative today you certainly have to be versatile.

 

D&Ad news

BA (Hons) Creative Advertising are delighted to announce that final year student George Grant has won a well deserved D&Ad New Blood award for his excellent work for The National Autistic Society. This should prove to be a great start to George’s career and we’ll be proudly adding a copy of his award certificate to our course’s ever growing D&Ad Wall of Fame. Click here to see George’s work.

dad

Future Creative Stars

Congratulations to advertising students Arif Abdillah and Roan Laenen who has been short-listed for a ‘Future Lions’ award. This is a tremendous achievement as they were in competition with students from all over the world. Fingers crossed they win it, they’ll be in huge demand if they do.

Student Work Placements

Some of our final year advertising students are starting their careers and they haven’t even graduated yet. Chelsea Thorley and Hannah Fortune have secured a placement at St Lukes and Raquel Frietas Tomé and Charlotte Benbow have secured a placement at Ogilvy and Mather. Well done to both teams. There are other student placements in the pipeline – watch this space.

 

Student campaign bought by major client

A group of our BA Creative Advertising students were asked by The Hub, London, to work on a live advertising brief for one of their clients, the Youth Hostelling Association.

They did, presented their ideas and now the YHA wants to run one of our creative team’s campaigns.

The winning students, Hattie Hancocks and Maria Makepeace, will be spending June in London at The Hub finessing their campaign for a launch over the summer.

An advertising campaign bought by a major client before you’ve even left university – what a way to start your career!

First Year Creative Advertising Students Create a Radio Campaign for Source FM

With so many advertising channels available, radio is often the ‘forgotten’ medium. But, done well, it can be extremely effective. Cheap to produce and relatively  inexpensive to buy air time, it can be brilliant fun. After all, with radio, you can go anywhere and be anything – as the action takes place in the listeners’ imagination.

Ex-advertising Creative Director and radio advertising expert, Barry Whitehead ran a radio writing workshop for first year Creative Advertising students which culminated in a live brief for Source FM, our community radio station.

IMG_8083IMG_8098

Students were tasked with coming up with ideas to promote the radio station to local businesses, encouraging them to advertise on the station. Working closely with station manager, Matthew Rogers, the students created some great scripts – and the best of the best were recorded at Source FM using local actors and presenters. The ads will go live soon … tune in to Source FM to hear them!

IMG_8104

Mark Denton Visit

Industry legend Mark Denton got the sleeper train down to Cornwall to give a talk to BA and MA Creative Advertising students last Friday.

We we were all blown away by his sheer embodiment of creativity. He just doesn’t stop creating stuff!

He even once turned his flat into a fake stately home, complete with busts of his fake ancestors.

Mark is one of the advertising industry’s legends.

IMG_7934

Son of a scrap metal merchant Mark started out as a visualiser and paste-up artist, he got his lucky break at Leo Burnett where, by posing as Senior Art Director, he blagged his way into getting his ads made for free by up and coming photographers and directors.

Since then he’s been a partner of a famous ad agency and the owner of a design company. He’s launched a magazine, re-launched Britain’s oldest advertising organisation and put on the UK’s first ever World Championship Mexican Wrestling event. He’s currently directing commercials, designing and bossing people about at COY! Communications.

Denton has produced winning work for Nike, Wrangler, Heineken, Levis, Greenpeace and many, many, many more. He really has won an obscenely large amount of awards.

Especially if you count bronzes and certificates (and he does count them – regularly).

Current projects include an exhibition and documentary on youth culture, and a range of leisure wear. But is he still available to shoot commercials? I hear you ask… you bet!

When Mark does a talk, he always asks for a poster to promote it – and our students came up with some great ideas.

denton_poster_jonas_pollard