There was a very broad mix of work showing in the Creative Advertising Summer Show reflecting the highly diverse media environment today’s advertising creatives inhabit.
John Baggot and Sam Huckle’s Creative Advertising work on display at the Falmouth University Grad shows. Falmouth University, Woodlane, Falmouth, UK, 19/05/17
Harry Crotty and Sam Turnell’s Creative Advertising work being exhibited at the Falmouth University Grad Show. Falmouth University, Woodlane, Falmouth, UK, 19/05/17
Work exhibited included films and TV commercials, radio commercials, print campaigns, websites, digital advertising, social media campaigns, experiential and events, new product concepts, brand work and packaging.
To be a top advertising creative today you certainly have to be versatile.
BA (Hons) Creative Advertising are delighted to announce that final year student George Grant has won a well deserved D&Ad New Blood award for his excellent work for The National Autistic Society. This should prove to be a great start to George’s career and we’ll be proudly adding a copy of his award certificate to our course’s ever growing D&Ad Wall of Fame. Click here to see George’s work.
Congratulations to advertising students Arif Abdillah and Roan Laenen who has been short-listed for a ‘Future Lions’ award. This is a tremendous achievement as they were in competition with students from all over the world. Fingers crossed they win it, they’ll be in huge demand if they do.
Some of our final year advertising students are starting their careers and they haven’t even graduated yet. Chelsea Thorley and Hannah Fortune have secured a placement at St Lukes and Raquel Frietas Tomé and Charlotte Benbow have secured a placement at Ogilvy and Mather. Well done to both teams. There are other student placements in the pipeline – watch this space.
With so many advertising channels available, radio is often the ‘forgotten’ medium. But, done well, it can be extremely effective. Cheap to produce and relatively inexpensive to buy air time, it can be brilliant fun. After all, with radio, you can go anywhere and be anything – as the action takes place in the listeners’ imagination.
Ex-advertising Creative Director and radio advertising expert, Barry Whitehead ran a radio writing workshop for first year Creative Advertising students which culminated in a live brief for Source FM, our community radio station.
Students were tasked with coming up with ideas to promote the radio station to local businesses, encouraging them to advertise on the station. Working closely with station manager, Matthew Rogers, the students created some great scripts – and the best of the best were recorded at Source FM using local actors and presenters. The ads will go live soon … tune in to Source FM to hear them!
Industry legend Mark Denton got the sleeper train down to Cornwall to give a talk to BA and MA Creative Advertising students last Friday.
We we were all blown away by his sheer embodiment of creativity. He just doesn’t stop creating stuff!
He even once turned his flat into a fake stately home, complete with busts of his fake ancestors.
Mark is one of the advertising industry’s legends.
Son of a scrap metal merchant Mark started out as a visualiser and paste-up artist, he got his lucky break at Leo Burnett where, by posing as Senior Art Director, he blagged his way into getting his ads made for free by up and coming photographers and directors.
Since then he’s been a partner of a famous ad agency and the owner of a design company. He’s launched a magazine, re-launched Britain’s oldest advertising organisation and put on the UK’s first ever World Championship Mexican Wrestling event. He’s currently directing commercials, designing and bossing people about at COY! Communications.
Denton has produced winning work for Nike, Wrangler, Heineken, Levis, Greenpeace and many, many, many more. He really has won an obscenely large amount of awards.
Especially if you count bronzes and certificates (and he does count them – regularly).
Current projects include an exhibition and documentary on youth culture, and a range of leisure wear. But is he still available to shoot commercials? I hear you ask… you bet!
When Mark does a talk, he always asks for a poster to promote it – and our students came up with some great ideas.
Building upon the successful London study trip for First and Final year students last term, which included presentations from leading agencies such as; TBWA, VCCP, Wunderman, Table 19, M&C Saatchi, Mother; BBH and Ogilvy to name but a few…we are looking forward to welcoming the following Creatives to Falmouth over the next few weeks:
Mark Denton, commercials director and creative for Coy! Communications. Mark has produced award winning work for Nike, Wrangler, Heineken, Levis, Greenpeace and much more.
Graham Daldry, Creative Director and writer of the iconic ‘Should’ve gone to Specsavers’ strapline and responsible for the UK’s longest lived current advertising campaign since its inception in 2002.
Mick Brigdale, Head of Art at St.Luke’s agency, London coming to present to final year students.
Rob Sprackling will be giving a talk on ‘Narrative Storytelling’. Rob has worked for Aardmanand Pixar on various productions and wrote the original screenplays for Disney feature film ‘Gnomeo and Juliet’ and Live action films.
The National Student Survey has just been launched for 2017. The course will be hoping to continue its enviable record of 100% overall student satisfaction over the past two years. In the 2016 survey the students recorded 100% satisfaction in relation to the quality of teaching.
In the Autumn term the course continued to deliver great opportunities for its students, with briefings, workshops and talks from the following professionals who delivered their insights into the advertising industry and provided placement opportunities to the next generation.
Ex Falmouth Graduates, Will Moir & Elliot Bates, now a creative team at The Hub, London, set a live project for students. The winning work guarantees a work placement at The Hub.
Lambros Charalambous, Associate Creative Director at BBH delivered a project briefing at their agency in London.
John Yorke, Creative Director at Fold 7 delivered a project briefing via skype, following the students visit to London. Two work placement opportunities offered.
Mick Mahoney, Chief Creative Officer at Ogilvy and Mather delivered a project briefing in Falmouth. Eight work placement opportunities offered.
Adam Rolfe, Creative Director and Julie Adams, Head of Copy at RAPP delivered project briefing in Falmouth. Six work placement opportunities offered.
Rae Stones, Creative Director at EDELMAN, delivered project briefing in Falmouth. Five work placement opportunities offered.
In the first week of November our 1st year students travelled to London to visit a number of advertising agencies for our ‘London Week’.
Amongst the 11 different agencies visited (including Google) we visited ex-Falmouth students working in 6 agencies: TBWA, VCCP, Wunderman, Table 19, M&C Saatchi and Mother. This was of particular interest to the students as they could ask them many questions relating to our alumnis’ journey from Falmouth Uni to industry. Our old boys and girls joined us for a drink in the evening and a good time was had by all.
Additionally, we were kindly hosted by Crispin Porter Bogusky, BBH and Iris. We’d like to thank the staff and Creative Directors for their continued support of our course and many of our students can now look forward to seeing them again in the summer when they take up generous offers of placement opportunities.
Students from the School of Communication Design at Falmouth University have won no less than 16 D&AD pencils in this years awards This represents the most from any single University in the world.
The D&AD award scheme attracts student entries from all over the world. The briefs are written and ultimately judged by leading professionals and are designed to challenge the student’s creativity, craft and communication skills. It arguably represents the ‘Oscars’ of the Design and Advertising industry.
Eight of the pencil winning student entries are from the BA(Hons) Graphic Design course and eight from the MA Creative Advertising course.
‘We are extremely proud of our student’s continued success in national and international award schemes. It not only reflects our student’s commitment, creativity and ability to challenge conventional thinking, but also endorses our approach to teaching, that places creative problem solving and strategic thinking at the heart of the curriculum.’
Jon Unwin, Director of the School of Communication Design
The winning students will be invited to a gala ceremony in London this July, where they will discover whether their entry will win further accolade.
Drum roll please for the following students…
Tom Austin, Matthew Caldwell, Matthew Churchill, Jon Coates, Sajana Dora, Dimitrios Dimitriou, Ryan Ho, Emma Jeffery, Louis Knight, Gabrielle Prawl, Jamie Quantrill, Alycea Marx-Blackwell, Jessica Nineham, Becki Sewell, Jonathan Tubb and Josh Welton,