Category Archives: BA(Hons) Creative Advertising

Advertising students welcome local community members

Today our 1st year students hosted members of the Truro Rotary Club as part of their Professional Practice module.

Our students welcomed the Club members to the Woodlane campus and gave a series of tours, followed by a series of presentations on a variety of subjects. Students were able to practice their skills in public speaking and presenting to a real audience, before mingling with our guests over coffee and cakes.

The Rotary Club members were so impressed by the confidence and abilities of our students that they have kindly offered to assist the course in arranging focus groups for our future advertising projects.

Visiting Professor Rory Sutherland Lecture – Thu 21st Apr, 5:30pm Lecture Theatre 1 Woodlane Campus

We are delighted to welcome back Rory Sutherland, Vice-Chairman of Ogilvy & Mather UK, and past President (2010) of the Institute of Practitioners in Advertising (IPA). He holds an Honorary Doctorate (D. Litt) at Brunel University, is a Visiting Professor at Warwick Business School, and is author of The Wikki Man (2011), as well as countless journal articles and blog posts.

Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as an account handler, Rory became a copywriter in June 1990.

He has since worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman of the Ogilvy & Mather Group in the UK.

“Rory’s media-neutral approach anticipated the digital revolution: his mantra has always been to start by asking, what is the business problem that needs to be solved?”

Rory’s lecture is being held Thursday 21st April at 5:30pm, Lecture Theatre 1, Woodlane Campus.

If you would like to attend book your free tickets here, but hurry as numbers are limited.

Mad Man Talks

Today we were delighted to welcome Andrew Cracknell to Falmouth. A one-time Creative Director boss to both Gail Parminter (who teaches on BA Creative Advertising) and Rob Kitchen (MA Creative Advertising), Andrew has had a career in advertising that started in London back in the late 1960s. Despite (or perhaps because of) having no formal qualifications, Andrew excelled at writing ads from the start. He also had a quiet confidence, wit and natural charm which made people listen to what he had to say. At 26, he became one of the youngest ever Creative Directors the industry has seen and subsequently became known for turning round under-performing agencies without having mass clear-outs in the creative departments.

Gail introduces Andrew

Gail invited Andrew to Falmouth in part so that he could give students on both courses a talk about his book ‘The Real Mad Men’ – an accurate and fascinating account of the real-life characters on Madison Avenue in the 50s and 60s that the famous series Mad Men was based on. This book is highly recommended to all our students so they can fully understand how luminaries in the business like Bill Bernbach and George Lois changed the way advertising worked forever.

Typical 50s American car ad

The game-changing VW ad campaign

Book signing