Advertising students welcome local community members

Today our 1^st year students hosted members of the Truro Rotary Club as part of their Professional Practice module.

Our students welcomed the Club members to the Woodlane campus and gave a series of tours, followed by a series of presentations on a variety of subjects. Students were able to practice their skills in public speaking and presenting to a real audience, before mingling with our guests over coffee and cakes.

The Rotary Club members were so impressed by the confidence and abilities of our students that they have kindly offered to assist the course in arranging focus groups for our future advertising projects.

Visiting Professor Rory Sutherland Lecture – Thu 21st Apr, 5:30pm Lecture Theatre 1 Woodlane Campus

We are delighted to welcome back Rory Sutherland, Vice-Chairman of Ogilvy & Mather UK, and past President (2010) of the Institute of Practitioners in Advertising (IPA). He holds an Honorary Doctorate (D. Litt) at Brunel University, is a Visiting Professor at Warwick Business School, and is author of The Wikki Man (2011), as well as countless journal articles and blog posts.

Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as an account handler, Rory became a copywriter in June 1990.

He has since worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman of the Ogilvy & Mather Group in the UK.

“Rory’s media-neutral approach anticipated the digital revolution: his mantra has always been to start by asking, what is the business problem that needs to be solved?”

Rory’s lecture is being held Thursday 21st April at 5:30pm, Lecture Theatre 1, Woodlane Campus.

If you would like to attend book your free tickets here, but hurry as numbers are limited.

Mad Man Talks

Today we were delighted to welcome Andrew Cracknell to Falmouth. A one-time Creative Director boss to both Gail Parminter (who teaches on BA Creative Advertising) and Rob Kitchen (MA Creative Advertising), Andrew has had a career in advertising that started in London back in the late 1960s. Despite (or perhaps because of) having no formal qualifications, Andrew excelled at writing ads from the start. He also had a quiet confidence, wit and natural charm which made people listen to what he had to say. At 26, he became one of the youngest ever Creative Directors the industry has seen and subsequently became known for turning round under-performing agencies without having mass clear-outs in the creative departments.

Gail introduces Andrew

Gail invited Andrew to Falmouth in part so that he could give students on both courses a talk about his book ‘The Real Mad Men’ – an accurate and fascinating account of the real-life characters on Madison Avenue in the 50s and 60s that the famous series Mad Men was based on. This book is highly recommended to all our students so they can fully understand how luminaries in the business like Bill Bernbach and George Lois changed the way advertising worked forever.

Typical 50s American car ad

The game-changing VW ad campaign

Book signing

Creative opportunities in Asia

Our 3^rd year Creative Advertising students were fortunate to enjoy a talk this afternoon from David Mayo, Regional CEO for the Bates CHI network in Asia.

As a result of a promotion announced today (23^rd Feb), he is now also CMO, Ogilvy & Mather Asia Pacific.

He spoke to us from his verandah in Singapore via real time video conferencing to our Abbott Studio and discussed what he considers to be the best global campaigns from 2014/15, and why. He also discussed opportunities and placements for young creatives in the Asia region and advised on ways our Falmouth Creative Advertising students can carve out exciting and rewarding international careers around the world.

Virgin on the brilliant

This Friday we have a creative team from RAPP UK coming down to crit some 3rd year work for a live Virgin brief. The team that does the best work gets a placement at RAPP over Easter. What an amazing start to the lucky winners’ career that will be. And that’s before they’ve even graduated!

 

Advertising: Wine in a can for men

Extract from The Huffington Post, article by Natasha Hinde, 26.11.15:

“Gail Parminter is a senior lecturer in creative advertising at Falmouth University and the founder of Madwomen advertising consultancy.  She says that MANCAN is wrong on two accounts – firstly because it enforces a stereotypical hyper-masculinity and secondly because it “perpetuates the idea that femininity signifies weakness”.

“While the product and its positioning is laughable, its motives are not exactly honourable,” Parminter tells HuffPost UK Lifestyle.”

Read the full article here.

Creative Advertising – London Week

In November the 1st year BA Creative Advertising students got to take a look at what life in the advertising industry is really like.  I took my group to Iris, Ogilvy One, RKCR/Y&R and Isobar.  They got to meet some top creative directors and executive creative directors and also got to chat to some young teams about their careers.  A great time was had by all and it seems to have inspired them all to do well and get a job in this exciting business.  We also took them to a couple of Soho pubs popular with ad folk and had a great last night in The John Snow.  Gail Parminter

 

1st year students also visited M&C Saatchi, kindly organised by Mark Goodwin, the Executive Creative Director. The agency put a great deal of effort in and made a very useful and informative film about the workings of their agency for us.

DLKW Lowe’s Creative Director, Phil Cockrell gave us a very entertaining talk about the ups and downs of the business. Ben Heap at the agency Mother very kindly hosted us and took us around their amazing offices. Hannah, an Falmouth Creative Advertising student herself, gave us a fantastic talk and shared some of her experiences with us. And finally, a great talk from Ross at WCRS finished off a fantastic couple of days. Mazny thanks to our ex-students Jo and Tom for organising the WCRS visit. Sion Scott-Wilson

In Reception at Mother

1st year students at WCRS

Dawn French ‘According to Yes’

To celebrate the launch of her third novel According To Yes, Dawn French, in partnership with Falmouth University and Penguin Books, invites visual artists from around the world to submit visual artwork to be a part of the official social media campaign around the book’s launch this October.

More information and entry details: Talenthouse

Nick Ahlmark, Storytime Films

First Creative Advertising speaker this semester:  researcher, producer, director, documentary film-maker and reporter, Nick Ahlmark also makes commercials and online content for global brands such as Philips, Schweppes, Intel, Coca Cola and Google.

Often making films about controversial subjects such as sex, drugs and road-kill, Nick also travels the world working for the award winning broadcaster Al Jazeera and is about to embark on a new project for them, based in Japan.

Always interesting, sometimes shocking, Nick’s work, from all perspectives, is an inspiration for all creatives.

Check it out here: http://www.storytime-films.com/

BA (Hons) Creative Advertising welcomes two new full-time Senior Lecturers this week

Ros Sinclair joins us from Birmingham University.  With over twenty years of experience working in Advertising, Ros has worked as a Senior Creative for Still Price Lintas, CDP, Simons Palmer, Fallon, Leo Burnett and Spinach Melbourne.  She was a Creative Group Head at TBWA GGT and a Creative Director at Leagas Delaney London and BMF Australia. Ros has also been a Speaker at national conferences on Copywriting.

Gail Parminter also has over twenty years of experience as an Advertising Creative, Digital Copywriter and Creative Head in agencies such as Ogilvy & Mather, Bates Dorland, Ogilvy Action and Saatchi & Saatchi X.  Her pieces have featured in The Daily Telegraph, Campaign Magazine and The Drum.  She’s also been a contributor to Radio 4 Woman’s Hour and has appeared on TV shows including Channel 4’s Mad Bad Ad Show with Mickey Flannagen and Mark Watson.