Category Archives: MA Creative Advertising

Student Awards News

It was announced on Friday 16 May that MA Creative Advertising students Maddie Taylor and Bradley Fletcher have each been nominated for a D&AD Pencil in the New Blood Awards 2014.

Maddie has been nominated in the Radio category, for her writing for radio on a brief sponsored by RAB (the Radio Advertising Bureau). And Bradley, for photography in a category called ‘Decisive Moments’, sponsored by Nokia.

D&AD New Blood Awards: click here

Furthermore, a few days earlier Bradley Fletcher and Alex Rigby were nominated for a Chip Shop Award, in the category: Best Use of a Shop Window Postcard Space. They will be attending the awards ceremony at the Ministry Of Sound in London next month.

Chip Shop Awards: click here

Needless to say, we are delighted for all three students. These awards not only recognise the quality of creative output from Falmouth student teams and individuals, but also point towards their employability, and a promising future in the industry.

New Visiting Professor of Communication Design: Rory Sutherland

Rory Sutherland is Vice-Chairman of Ogilvy & Mather UK based in London and past President (2010) of the Institute of Practitioners in Advertising (IPA). He holds an Honorary Doctorate (D Litt) at Brunel University, is a Visiting Professor at Warwick Business School, and is author of The Wiki Man (2011), as well as countless journal articles and blog posts.

Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a graduate trainee in 1988. After 18 months spent as an account handler, Rory became a copywriter in June 1990.

He has since worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice-Chairman on the Ogilvy Group in the UK.

Advertising Graduates Win Gold at Cannes Lions

Two recent graduates from MA Creative Advertising have together won four coveted awards at the Cannes Lions, the international festival of creativity this year.

2010 graduates Felipe Guimaraes and Lambros Charalambous, working for ad agency Bartle Bogle Hegarty, won two bronze, one silver and one gold Lions awards this June.

Each year around 11,000 members of the global creative communications industries come together to be inspired and educated at Cannes Lions. This year’s Festival took place from 16 – 22 June 2013 and saw the biggest names in design and advertising congregate to exhibit their works.

The pair landed jobs at BBH, largely considered one of the world’s best advertising agencies, following three-month placements, which followed directly from their degrees. They now work on a range of recognisable campaigns as a Copywriter and Art Director team.

This year saw the pair triumph at the festival, winning four coveted prizes out of 28 for the company. A Lion is widely regarded as the most sought-after award in the creative communications industry and a global benchmark of excellence.

Lambros and Felipe first won bronze as scriptwriters in the Radio category for a brief from Weetabix, which saw a mother and her child discuss imaginary adventures at breakfast. They also received a bronze for ‘Best Use of Games’ in Promo & Activation Lions for their campaign for Lynx titled Click Farm.

Their greatest success came from their contribution as Copywriter and Art Director on the Apollo Campaign for Lynx, which won both silver and gold, and was shortlisted three times. The campaign, which runs with the idea that astronauts always get the girls, will actually send 22 men and women into space on a specially designed Lynx two-seater space ship with the Axe Apollo Space Academy. Apollo won silver for best new product launch/re-launch or multi-product promotion, and gold for best integrated campaign led by promotion and activation.

Senior Lecturer on MA Creative Advertising Rob Kitchen said: “This is an astounding effort for two young people who’ve been in the business less than three years. We’re very proud of them.”

Sweeping Success at the YCN Awards

The Young Creative Network (YCN) Student Awards were announced earlier this month, with eight awards being won by Falmouth University Students studying BA(Hons) Graphic Design (GD) and MA Creative Advertising (CA).

Judged by brand names – including Douwe Egberts, Forestry Commission England and Lego – who set this year’s programme of briefs, students officially commended as their work has been recognised as being of outstanding quality are:

Will Bennett (GD)

Michael Lieu (GD)

Matthew Travis (GD)

Josh Turner (GD)

Graham Morris & Josh Turner – joint entry (GD)

Jack Denyer & Barney Spiro – joint entry (CA)

Ruby Norman-Curran & Jessica Weeks – joint entry (CA)

Jessica Weeks & Jo Taylor – joint entry (CA)

Commended students will be invited to the YCN Student Awards Ceremony in September 2013 and their work will be showcased in the upcoming YCN Student Awards Annual and on the YCN website.

The YCN was established in 2001 with the aim of creating a supportive network for young professionals drawn to the worlds of design, advertising, illustration, animation and all creative business in-between. It states: “We want to put the wind into their sails; celebrating the best of their work, while sharing intelligence and inspirations to empower them along the way to wherever they want to go.”

A close-knit team at YCN helps ambitious creative organisations around the world connect with their members and find talent for their opportunities, commissions and campaigns – or sometimes just to be inspired by something new.

Double Win for ‘Best of Year’ Students at D&AD Awards

Penguin_02_Sam Barley

Falmouth students have continued their storm of success, as both Matthew Beevor and Michael Gill have won ‘Best of Year’ commendations at the D&AD Student Awards 2013.

Formerly known as the Design & Art Direction awards, the competition draws entrants from across the globe and is widely regarded as a cornerstone on the world design circuit.

MA Creative Advertising student Matthew took a commendation in the Copywriting category for his radio campaign which answered a challenging brief set by RAB to convey the emotive potency of the radio medium.

While Michael, a BA(Hons) Graphic Design student, won ‘Best of Year’ commendation in the Applied Graphics category for his response to a Batiste brief, the creation of a trend-led graphic identity for a limited edition range of Batiste products.

Falmouth has a longstanding presence at the D&AD awards having won eight D&AD Yellow Pencils in the last six years. BA(Hons) Graphic Design Award Leader, Jon Unwin comments, “Students are actively encouraged to respond to live competition briefs and over the past seven years we’ve collected over 200 national and international student awards. This year is proving no different and we’re delighted with the recent success at the D&AD awards – it is a testament to the quality of teaching delivered by the course.”