Advertising Graduates Win Gold at Cannes Lions

Two recent graduates from MA Creative Advertising have together won four coveted awards at the Cannes Lions, the international festival of creativity this year.

2010 graduates Felipe Guimaraes and Lambros Charalambous, working for ad agency Bartle Bogle Hegarty, won two bronze, one silver and one gold Lions awards this June.

Each year around 11,000 members of the global creative communications industries come together to be inspired and educated at Cannes Lions. This year’s Festival took place from 16 – 22 June 2013 and saw the biggest names in design and advertising congregate to exhibit their works.

The pair landed jobs at BBH, largely considered one of the world’s best advertising agencies, following three-month placements, which followed directly from their degrees. They now work on a range of recognisable campaigns as a Copywriter and Art Director team.

This year saw the pair triumph at the festival, winning four coveted prizes out of 28 for the company. A Lion is widely regarded as the most sought-after award in the creative communications industry and a global benchmark of excellence.

Lambros and Felipe first won bronze as scriptwriters in the Radio category for a brief from Weetabix, which saw a mother and her child discuss imaginary adventures at breakfast. They also received a bronze for ‘Best Use of Games’ in Promo & Activation Lions for their campaign for Lynx titled Click Farm.

Their greatest success came from their contribution as Copywriter and Art Director on the Apollo Campaign for Lynx, which won both silver and gold, and was shortlisted three times. The campaign, which runs with the idea that astronauts always get the girls, will actually send 22 men and women into space on a specially designed Lynx two-seater space ship with the Axe Apollo Space Academy. Apollo won silver for best new product launch/re-launch or multi-product promotion, and gold for best integrated campaign led by promotion and activation.

Senior Lecturer on MA Creative Advertising Rob Kitchen said: “This is an astounding effort for two young people who’ve been in the business less than three years. We’re very proud of them.”

Joanne Feather picks up The Charles Parker Prize

Joanne Feather, who studies BA(Hons) Digital Media at Falmouth University, has won an award for The Best Charles Parker Student Radio Feature for her radio documentary Speaking Out About Disability Hate Crime, which was created for her degree.

Joanne was awarded Bronze for her documentary at Salford University in March, and came away with prizes including a SADiE Editing suite: industry standard production software which will help greatly to further her radio career.

Since beginning her degree Joanne has undertaken a number of work experience placements across Cornwall, and her passion for radio was greatly developed when she produced and presented a nine week radio show on Source FM, a community radio show in Falmouth, as part of her Digital Media degree.

Her award follows from Falmouth student Matthew Rogers who won gold in 2008 for his piece A Long Commute, which tells the story of immigrant workers from Eastern Europe and their lives in the UK.

This year’s winning shows will be broadcast on a special hour long programme The Charles Parker Prize 2013 on BBC Radio 4 Extra at 11pm on Saturday 11 May.

Speaking about her award, Joanne said: “I am honoured that I have been recognised by radio industry professionals to reflect Charles Parker’s work ethos. I produced the documentary about people with disabilities who have been victimised by disability hate crime in Devon & Cornwall. I am thankful that I was able to meet people with learning disabilities and capture true stories about the type of abuse they have experienced; I’d imagine they were quite painful memories.”

She added: “It’s the first radio documentary that I have produced and this gave me the opportunity to apply much of the practical learning that I have gained from my course at Falmouth University. I am passionate about radio and have pursued opportunities to gain experience from the local community radio station The Source FM, as well as placements with Absolute Radio and Whistledown Productions.

My enthusiasm together with support from my tutors and peers has successfully made me an award winning radio producer.”

Russell Clarke, Programme leader for BA(Hons) Digital Media, said: “Jo’s award is thoroughly deserved, and is testimony to the importance of radio at Falmouth. Her success reflects the high level of intellectual and practical skills that she has acquired and practiced through the University’s unique relationship with our local radio station, Source FM.”

Students Win National Award for Anti-Smoking Film

Three students from BA(Hons) Digital Media, the collective KEA Productions, were announced winners of the National Cut Films Award for their short film, Attraction, at the BAFTA HQ in central London on Thursday 4 July 2013.

Final year students Katy Roberts, Angel Lish and Emily Powell then had their film showcased at the BAFTA HQ.

Attraction came second place in the 20-25 age category after a special judges’ panel made up of filmmakers, health experts, and the winners from last year’s Cut Films competition watched all 216 entries in the competition and decided on the national winners.

Cut Films is a youth anti-smoking film and social media project organised by The Deborah Hutton Campaign – a peer-to-peer smoking prevention charity – and supported locally by Smokefree South West.

The project invites young people from across the UK to research smoking and present their findings in a short film, before sharing it through social media and a nationwide competition. Entries tackled a huge range of issues from plain packaging, long and short-term health risks, peer pressure to the actual ingredients found in tobacco.

KEA Productions’ film directly contradicts the idea that smoking is attractive, cool and sociable, through mimicking the smoking advertisements of the 1940s. KEA Productions’ aim was to make the audience feel foolish, hitting the message home without turning to the disturbing imagery and harsh messages favoured by the media.

At the brainstorming stage, the team threw around a number of unconventional ideas. These included a bar filled with social smokers who couldn’t see through the smog, and a relaxing smoke in a bath full of butts.

Katy Robers, one of the filmmakers, said, “After doing a questionnaire we realised that most people take up smoking because it is portrayed to them as sexy and cool. We wanted to show them it wasn’t. This project was particularly good as adults usually just tell us off for smoking; here was our chance to explain why smoking can be so seductive. More competitions should try and reach out like Cut Films to get young adults/ teenagers to create something from their own way of looking at it.”

Emma Wrafter, charity director, said “The Cut Films judging panel were particularly impressed with KEA Production’s approach, as well as their very promising filmmaking skills.”

The awards ceremony took place at BAFTA HQ in London and was hosted by (Channel4/Sky) presenter Robyn Bright. Independent film producer Lord David Puttnam CBE presented the awards.

Cut Films will be accepting entries for next year’s competition from July 2013. The closing date is 2May 2014.

Sweeping Success at the YCN Awards

The Young Creative Network (YCN) Student Awards were announced earlier this month, with eight awards being won by Falmouth University Students studying BA(Hons) Graphic Design (GD) and MA Creative Advertising (CA).

Judged by brand names – including Douwe Egberts, Forestry Commission England and Lego – who set this year’s programme of briefs, students officially commended as their work has been recognised as being of outstanding quality are:

Will Bennett (GD)

Michael Lieu (GD)

Matthew Travis (GD)

Josh Turner (GD)

Graham Morris & Josh Turner – joint entry (GD)

Jack Denyer & Barney Spiro – joint entry (CA)

Ruby Norman-Curran & Jessica Weeks – joint entry (CA)

Jessica Weeks & Jo Taylor – joint entry (CA)

Commended students will be invited to the YCN Student Awards Ceremony in September 2013 and their work will be showcased in the upcoming YCN Student Awards Annual and on the YCN website.

The YCN was established in 2001 with the aim of creating a supportive network for young professionals drawn to the worlds of design, advertising, illustration, animation and all creative business in-between. It states: “We want to put the wind into their sails; celebrating the best of their work, while sharing intelligence and inspirations to empower them along the way to wherever they want to go.”

A close-knit team at YCN helps ambitious creative organisations around the world connect with their members and find talent for their opportunities, commissions and campaigns – or sometimes just to be inspired by something new.

Graphic Design Students Awarded ‘Best of Best’ by Red Dot Panel

In the summer of 2012 a team of 35 students from Falmouth University and Augsburg University of Applied Sciences in Germany embarked on a cross-border investigation into the private lives of stereotypes, focusing on the views held of each other as British and German nationals. Their discoveries inspired them to research, write and design a 256-page exploration.

Winning a Certificate of Excellence at the Type Directors Club New York, Commendation from the Art Directors Club, Germany, a shortlisting at the Design Week Awards 2013 and a finalist position at the European Design Awards in 2013, the publication has now added two Red Dot Awards to its list of achievements.

Red Dot is one of the most coveted industry accolades. Designers, studios and companies compete across 21 categories all vying to be noticed by a 24-strong international judging panel. “The judges’ requirements on quality and innovation of the submissions are high. Thus, the red dot is not only a great honour, it gives the winners special attention and the chance to extend their network,” says Professor Doctor Linda Breitlauch, 2013 jury panel member.

Attracting entrants from across the globe, the Red Dot jury is eclectic – representing trend from Switzerland to South Korea. Nevertheless Falmouth’s wry consideration of myth, rumour and caricature captured their attention, winning in the Editorial & Corporate Publishing / Book category as well as a Red Dot ‘Best of Best’ across the Communication Design Category as a whole.

The Red Dot competition draws around 6800 entries from over 43 countries and the official ceremony takes place on 18 October at Essen, Germany. For more information about the STEREOTYPOLOGY/IE project, visit the Disciples of Design website.

Double Win for ‘Best of Year’ Students at D&AD Awards

Penguin_02_Sam Barley

Falmouth students have continued their storm of success, as both Matthew Beevor and Michael Gill have won ‘Best of Year’ commendations at the D&AD Student Awards 2013.

Formerly known as the Design & Art Direction awards, the competition draws entrants from across the globe and is widely regarded as a cornerstone on the world design circuit.

MA Creative Advertising student Matthew took a commendation in the Copywriting category for his radio campaign which answered a challenging brief set by RAB to convey the emotive potency of the radio medium.

While Michael, a BA(Hons) Graphic Design student, won ‘Best of Year’ commendation in the Applied Graphics category for his response to a Batiste brief, the creation of a trend-led graphic identity for a limited edition range of Batiste products.

Falmouth has a longstanding presence at the D&AD awards having won eight D&AD Yellow Pencils in the last six years. BA(Hons) Graphic Design Award Leader, Jon Unwin comments, “Students are actively encouraged to respond to live competition briefs and over the past seven years we’ve collected over 200 national and international student awards. This year is proving no different and we’re delighted with the recent success at the D&AD awards – it is a testament to the quality of teaching delivered by the course.”