Coming up!

Building upon the successful London study trip for First and Final year students last term, which included presentations from leading agencies such as; TBWA, VCCP, Wunderman, Table 19, M&C Saatchi, Mother; BBH and Ogilvy to name but a few…we are looking forward to welcoming the following Creatives to Falmouth over the next few weeks:

Mark Denton, commercials director and creative for Coy! Communications. Mark has produced award winning work for Nike, Wrangler, Heineken, Levis, Greenpeace and much more.

Graham Daldry, Creative Director and writer of the iconic ‘Should’ve gone to Specsavers’ strapline and responsible for the UK’s longest lived current advertising campaign since its inception in 2002.

Mick Brigdale, Head of Art at St.Luke’s agency, London coming to present to final year students.

Rob Sprackling will be giving a talk on ‘Narrative Storytelling’. Rob has worked for Aardman and Pixar on various productions and wrote the original screenplays for Disney feature film ‘Gnomeo and Juliet’ and Live action films.

Studio Team photo with Creatives from Whowotwhy, London

The National Student Survey has just been launched for 2017. The course will be hoping to continue its enviable record of 100% overall student satisfaction over the past two years. In the 2016 survey the students recorded 100% satisfaction in relation to the quality of teaching.

In the Autumn term the course continued to deliver great opportunities for its students, with briefings, workshops and talks from the following professionals who delivered their insights into the advertising industry and provided placement opportunities to the next generation.

Ex Falmouth Graduates, Will Moir & Elliot Bates, now a creative team at The Hub, London, set a live project for students. The winning work guarantees a work placement at The Hub.

Lambros Charalambous, Associate Creative Director at BBH delivered a project briefing at their agency in London.

John Yorke, Creative Director at Fold 7 delivered a project briefing via skype, following the students visit to London. Two work placement opportunities offered.

Mick Mahoney, Chief Creative Officer at Ogilvy and Mather delivered a project briefing in Falmouth. Eight work placement opportunities offered.

Adam Rolfe, Creative Director and Julie Adams, Head of Copy at RAPP delivered project briefing in Falmouth. Six work placement opportunities offered.

Rae Stones, Creative Director at EDELMAN, delivered project briefing in Falmouth. Five work placement opportunities offered.

London Week BA(Hons) Creative Advertising

In the first week of November our 1st year students travelled to London to visit a number of advertising agencies for our ‘London Week’.

Amongst the 11 different agencies visited (including Google) we visited ex-Falmouth students working in 6 agencies: TBWA,  VCCP, Wunderman, Table 19, M&C Saatchi and Mother. This was of particular interest to the students as they could ask them many questions relating to our alumnis’ journey from Falmouth Uni to industry.  Our old boys and girls joined us for a drink in the evening and a good time was had by all.

Additionally, we were kindly hosted by Crispin Porter Bogusky, BBH and Iris. We’d like to thank the staff and Creative Directors for their continued support of our course and many of our students can now look forward to seeing them again in the summer when they take up generous offers of placement opportunities.

SSW

London Agency Visits

In November, MA Creative Advertising students visited several agencies in London for an insight into the advertising industry and to meet and hear from Falmouth University Alumni about how to end  up working in advertising. We went to two agencies a day – some big, some small, some kind of mid-sized. All interesting.

MONDAY

BBH // Alumni Lambros Charalambous & Felipe Guimaraes / Class of 2010

Karmarama // Alumni Rachel Holding / Class of 2010

TUESDAY

WCRS (Engine) // Alumni Tom Dixon & Jo Griffin / Class 0f 2014

Grey // Alumni Sander Vos / Class of 2012 & Joe Arnold Class of 2015

WEDNESDAY

The Corner // Alumni Jack Denyer / Class of 2013

McCann // Alumni Dom Butler / Class of 2012

THURSDAY

Mother // Alumni Hannah Tarpey / Class of 2012

Publicis // Senior Creative Team Ben Smith & Dan Kennard & Creative Director Richard Baynham

FRIDAY

M&C Saatchi // Executive Creative Director Mark Goodwin & Creative Liam Campbell

Ogilvy // Creatives Ran Stallard & Max Maclean

 

Visit by The Talent Business

Today we welcomed Nikki Hall from The Talent Business to the studio. The Talent Business is a one of the best recruitment companies for the advertising business with offices all round the world.

Nikki met our class and explained how she can help them in their search for a job in advertising. She also explained how Cream, their famous portfolio competition, works  Every year in July and August, The Talent Business selects Creative Directors from top ad agencies around the world to judge the 20 best student portfolios. People who get selected, almost always get immediate placements on the back of it, so well worth doing.

Big thanks to Nikki for taking the time to come down to see us.

Visiting Professor, Rory Sutherland, visits Falmouth 21st April 2016

Today we were delighted to welcome Rory Sutherland (Vice Chairman of Ogilvy One) to the Woodlane campus. As our Visiting Professor, Rory has been coming to give talks to the Advertising and Graphic Design students for the past 3 years.

Rory’s role at Ogilvy One centres around understanding consumer psychology and encouraging clients to realise that, quite often, simple inexpensive changes can benefit them immensely. In fact, it was as a result of listening to Rory’s talks over the past couple of years that got us thinking we should include this subject on the course. A lot of advertising money is wasted because people don’t necessarily think what they feel, they don’t say what they think and they don’t do what they say. So, before talking to the MA students, Rory popped into our office to meet our new Behavioural Studies lecturer, Martin Hosken. Trained as a psychologist, Martin is obviously very well qualified to help our MA students understand what goes on in the consumer’s mind.

Rory meets Martin Hosken

As brilliant, entertaining and fascinating as ever, Rory gave our students an hour’s off-the-cuff talk in the studio before everyone made their way to the packed-out lecture theatre for his hilarious and riveting main talk to the whole of the School of Communication Design. His lecture overran slightly but, judging by the grins on people’s faces afterwards, nobody minded in the least. Then it was off for a quick meal with staff at a beach-side restaurant before he was whisked off to the station to catch the Sleeper train back to London. Visits from key industry people like Rory are what helps to make the courses at Falmouth so exceptional.

Rory Talks to the MA Class

Rory in full flow to the whole School

Visiting Professor Rory Sutherland Lecture – Thu 21st Apr, 5:30pm Lecture Theatre 1 Woodlane Campus

We are delighted to welcome back Rory Sutherland, Vice-Chairman of Ogilvy & Mather UK, and past President (2010) of the Institute of Practitioners in Advertising (IPA). He holds an Honorary Doctorate (D. Litt) at Brunel University, is a Visiting Professor at Warwick Business School, and is author of The Wikki Man (2011), as well as countless journal articles and blog posts.

Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as an account handler, Rory became a copywriter in June 1990.

He has since worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman of the Ogilvy & Mather Group in the UK.

“Rory’s media-neutral approach anticipated the digital revolution: his mantra has always been to start by asking, what is the business problem that needs to be solved?”

Rory’s lecture is being held Thursday 21st April at 5:30pm, Lecture Theatre 1, Woodlane Campus.

If you would like to attend book your free tickets here, but hurry as numbers are limited.

Mad Man Talks

Today we were delighted to welcome Andrew Cracknell to Falmouth. A one-time Creative Director boss to both Gail Parminter (who teaches on BA Creative Advertising) and Rob Kitchen (MA Creative Advertising), Andrew has had a career in advertising that started in London back in the late 1960s. Despite (or perhaps because of) having no formal qualifications, Andrew excelled at writing ads from the start. He also had a quiet confidence, wit and natural charm which made people listen to what he had to say. At 26, he became one of the youngest ever Creative Directors the industry has seen and subsequently became known for turning round under-performing agencies without having mass clear-outs in the creative departments.

Gail introduces Andrew

Gail invited Andrew to Falmouth in part so that he could give students on both courses a talk about his book ‘The Real Mad Men’ – an accurate and fascinating account of the real-life characters on Madison Avenue in the 50s and 60s that the famous series Mad Men was based on. This book is highly recommended to all our students so they can fully understand how luminaries in the business like Bill Bernbach and George Lois changed the way advertising worked forever.

Typical 50s American car ad

The game-changing VW ad campaign

Book signing

Creative opportunities in Asia

Our 3^rd year Creative Advertising students were fortunate to enjoy a talk this afternoon from David Mayo, Regional CEO for the Bates CHI network in Asia.

As a result of a promotion announced today (23^rd Feb), he is now also CMO, Ogilvy & Mather Asia Pacific.

He spoke to us from his verandah in Singapore via real time video conferencing to our Abbott Studio and discussed what he considers to be the best global campaigns from 2014/15, and why. He also discussed opportunities and placements for young creatives in the Asia region and advised on ways our Falmouth Creative Advertising students can carve out exciting and rewarding international careers around the world.

Virgin on the brilliant

This Friday we have a creative team from RAPP UK coming down to crit some 3rd year work for a live Virgin brief. The team that does the best work gets a placement at RAPP over Easter. What an amazing start to the lucky winners’ career that will be. And that’s before they’ve even graduated!

 

“Punch It Up”

Monday – and we’re visited by our old friends Mandy Wheeler and Luke Sorba of Punch It Up http://www.punchitup.co.uk  Their company name comes from an often-used phrase in Hollywood, meaning to give something oomph, something extra – which is exactly what Mandy and Luke do. We’ve been getting them in pretty much every year to give our students a boost with their creative thinking bits, which everyone always finds tremendously eye-opening.

Today everything is focussed on having a ‘creative detox’, where everyone in the class learns how to rid themselves of blocks to their thinking and how to un-learn the bad habits that will inevitably have seeped into their sub conscience during their adult years. The worst of these habits include ego – being selfish with ideas and being unwilling to accept alternatives from others. The day will also demonstrate to them how to openly and properly collaborate with one another without causing personality clashes and dramas. An intense day but good fun, too.