Tag Archives: Advertising

Student campaign bought by major client

A group of our BA Creative Advertising students were asked by The Hub, London, to work on a live advertising brief for one of their clients, the Youth Hostelling Association.

They did, presented their ideas and now the YHA wants to run one of our creative team’s campaigns.

The winning students, Hattie Hancocks and Maria Makepeace, will be spending June in London at The Hub finessing their campaign for a launch over the summer.

An advertising campaign bought by a major client before you’ve even left university – what a way to start your career!

First Year Creative Advertising Students Create a Radio Campaign for Source FM

With so many advertising channels available, radio is often the ‘forgotten’ medium. But, done well, it can be extremely effective. Cheap to produce and relatively  inexpensive to buy air time, it can be brilliant fun. After all, with radio, you can go anywhere and be anything – as the action takes place in the listeners’ imagination.

Ex-advertising Creative Director and radio advertising expert, Barry Whitehead ran a radio writing workshop for first year Creative Advertising students which culminated in a live brief for Source FM, our community radio station.

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Students were tasked with coming up with ideas to promote the radio station to local businesses, encouraging them to advertise on the station. Working closely with station manager, Matthew Rogers, the students created some great scripts – and the best of the best were recorded at Source FM using local actors and presenters. The ads will go live soon … tune in to Source FM to hear them!

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Mark Denton Visit

Industry legend Mark Denton got the sleeper train down to Cornwall to give a talk to BA and MA Creative Advertising students last Friday.

We we were all blown away by his sheer embodiment of creativity. He just doesn’t stop creating stuff!

He even once turned his flat into a fake stately home, complete with busts of his fake ancestors.

Mark is one of the advertising industry’s legends.

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Son of a scrap metal merchant Mark started out as a visualiser and paste-up artist, he got his lucky break at Leo Burnett where, by posing as Senior Art Director, he blagged his way into getting his ads made for free by up and coming photographers and directors.

Since then he’s been a partner of a famous ad agency and the owner of a design company. He’s launched a magazine, re-launched Britain’s oldest advertising organisation and put on the UK’s first ever World Championship Mexican Wrestling event. He’s currently directing commercials, designing and bossing people about at COY! Communications.

Denton has produced winning work for Nike, Wrangler, Heineken, Levis, Greenpeace and many, many, many more. He really has won an obscenely large amount of awards.

Especially if you count bronzes and certificates (and he does count them – regularly).

Current projects include an exhibition and documentary on youth culture, and a range of leisure wear. But is he still available to shoot commercials? I hear you ask… you bet!

When Mark does a talk, he always asks for a poster to promote it – and our students came up with some great ideas.

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London Agency Visits

In November, MA Creative Advertising students visited several agencies in London for an insight into the advertising industry and to meet and hear from Falmouth University Alumni about how to end  up working in advertising. We went to two agencies a day – some big, some small, some kind of mid-sized. All interesting.

MONDAY

BBH // Alumni Lambros Charalambous & Felipe Guimaraes / Class of 2010

Karmarama // Alumni Rachel Holding / Class of 2010

TUESDAY

WCRS (Engine) // Alumni Tom Dixon & Jo Griffin / Class 0f 2014

Grey // Alumni Sander Vos / Class of 2012 & Joe Arnold Class of 2015

WEDNESDAY

The Corner // Alumni Jack Denyer / Class of 2013

McCann // Alumni Dom Butler / Class of 2012

THURSDAY

Mother // Alumni Hannah Tarpey / Class of 2012

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Publicis // Senior Creative Team Ben Smith & Dan Kennard & Creative Director Richard Baynham

FRIDAY

M&C Saatchi // Executive Creative Director Mark Goodwin & Creative Liam Campbell

Ogilvy // Creatives Ran Stallard & Max Maclean

 

D&AD Award Success

dad_logoAt the 2016 D&AD Global Student awards ceremony, Falmouth students won 16 D&AD pencils, the most from any single University in the world.

 

All of our winners were from the School of Communication Design. Graphic Design students, Jamie Quantrill and Matthew Churchill were each winners of the coveted yellow pencil for their submissions. A total of six graphite pencils were won by Falmouth students: Tom Austin and Jessica Nineham (Graphic Design), Ryan Ho, Jonathan Tubb, Alycea Marx-Blackwell, Jon Coates and Josh Welton (MA Creative Advertising).  A special mention must go to Ryan Ho, who not only won two graphite pencils and one wood pencil, but also received the white pencil, for his submission for the Ford mobility brief. Wood pencils were also awarded to Jonathan Tubb, Sanjana Dora, Gabby Prawl, Jon Coates and Dimitrios Dimitriou (MA Creative Advertising) and Louis Knight, Matthew Caldwell, Emma Jeffery and Becki Sewell (Graphic Design).

The ceremony was the final event in the week, following the D&AD New Blood show case exhibition of students work in Shoreditch, London. The exhibition presents student work from the leading courses in Graphic Design, Advertising, Illustration and Photography and attracts thousands of visitors, including professionals from the top agencies and design consultancies, all there to find the best of the best of this years ‘new blood’. At the exhibition Graphic Design student, Matthew Caldwell and MA Creative Advertising students Lucy Wai & William Boehm received a Best of New Blood award (‘Ones to watch’). Lucy and William also were announced as the overall winners of the ‘Pitch yourself’ brief. Additionally Creative Advertising students Ryan Ho, Josh Welton, William Boehm and Lucy Wai were accepted into the D&AD New Blood Academy.

The D&AD champions excellence in Design, Advertising and communication. Our continued success across all of their award schemes and measures of success, place Falmouth University amongst the best of the best.

‘Our success should not be a surprise to anyone who has met our students. Their drive and commitment is matched only by their creativity and passion for learning. Equally our approach to teaching provides a learning environment that is infused with industry connections and delivered by tutors who bring their extensive professional experience, creativity and commitment to every facet of the student’s learning experience.’

Jon Unwin, Director, The School of Communication Design.

Yay time!!

To cap the fantastic successes our students had this year in the D&AD Student Awards, we now hear that we have four winning teams at YCN too. Brilliant!

Congratulations go to Billy, Lucy W, Inger, Charlotte, William, Tubby and Lucy H for their excellent work on the Toyota, WRAP and Independence Day briefs. This kind of thing will certainly go a long way towards helping them get good placements in agencies.

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Visit by The Talent Business

Today we welcomed Nikki Hall from The Talent Business to the studio. The Talent Business is a one of the best recruitment companies for the advertising business with offices all round the world.

Nikki met our class and explained how she can help them in their search for a job in advertising. She also explained how Cream, their famous portfolio competition, works  Every year in July and August, The Talent Business selects Creative Directors from top ad agencies around the world to judge the 20 best student portfolios. People who get selected, almost always get immediate placements on the back of it, so well worth doing.

Big thanks to Nikki for taking the time to come down to see us.