Tag Archives: Falmouth

First Year Creative Advertising Students Create a Radio Campaign for Source FM

With so many advertising channels available, radio is often the ‘forgotten’ medium. But, done well, it can be extremely effective. Cheap to produce and relatively  inexpensive to buy air time, it can be brilliant fun. After all, with radio, you can go anywhere and be anything – as the action takes place in the listeners’ imagination.

Ex-advertising Creative Director and radio advertising expert, Barry Whitehead ran a radio writing workshop for first year Creative Advertising students which culminated in a live brief for Source FM, our community radio station.


Students were tasked with coming up with ideas to promote the radio station to local businesses, encouraging them to advertise on the station. Working closely with station manager, Matthew Rogers, the students created some great scripts – and the best of the best were recorded at Source FM using local actors and presenters. The ads will go live soon … tune in to Source FM to hear them!


Success at TypeCon 2016, Seattle

Congratulations to Joseph Hill, Louis Braddock Clarke, Callum Dean, and Ben McMillan Stage 2 Graphic Design, who have been selected for their typographic work being exhibited at TypeCon 2016, Seattle.



Overview of the project:







protoType – Promoting Speculative Typeface Design




Graphic Oscars

On Thursday 9th June we hosted the Graphic Oscars for Stage 1 Graphic Design at the School of Communication Design, Falmouth.


The ‘Red Carpet’ event brought together collaborative film groups who were tasked with delivering a 60 second short film. The brief came from the very first task students were asked to consider at the start of their academic year: to fill in a ‘DEAR ME’ letter with a ten thing list of to-do items on it for the year ahead. We shortlisted the whole years list and these became the working titles for the films:

  1. Say “Yes” more
  2. Learn to dance
  3. ALWAYS have milk
  4. Eat like an adult
  5. Fill my boots
  6. Try to like wine
  7. Buy a new Apple something
  8. Make friends with someone who owns a yacht
  9. Host a dinner party
  10. Be more musical

Red carpet guests enjoyed, cold beers and popcorn. All the films were great but there are always winners (and runners up)


Oscar winners:

Best World Cinema: ALWAYS have milk: Vidisha Shenoy, Haruka Kondo, Hannah Li, Jenny Jeon, Aileen Kvamme Rokkum.


Best Maritime Film: ‘BOB’ Make friends with someone who owns a yacht: Martha Holmes, Emma Singleton, Lucy Bristow, Lucy Scholes, Adele Bright, Gorgina Blackwell, Molly Bryan.

Best Public Information: Try to like wine: Rutherford Craze, Luke Charsley, James Cook, Lucus Rhys.


Best Film: Robot AL-76 goes astray: Ben McMillan, Louis B Clarke, Joseph Hill, Cllum Dean.

Life Time Achievement: Ben Casey ( A big thank you for being our external examiner)


Collaborative design research project tackles stigma of mental health

During National Mental Health Awareness Week, a global collaborative research project has completed its first phase of work; investigating how design communication and story telling can challenge the stigma of mental health issues.

The project instigated by graphic design staff at Falmouth and psychiatrists from Cornwall Partnership NHS Foundation Trust, saw an initial branding project develop into a global service design challenge. This challenge centred on bringing shared insights from doctors, designers, carers and patients together; using storytelling through film and UX design to deconstruct and challenge the language and insights that so stigmatises those facing and living with mental health issues.

dr feedback session

med student workshop

Part of the project’s investigation unearthed the scale of the invisible epidemic facing the world, with mental healthcare spend and problems growing exponentially over the coming years.

By 2020 the NHS will face the reality of the problem being one of its biggest healthcare priorities. Globally it remains one of the greatest challenges in not only industrialised nations but developing economies too. As an example, China has upwards of 95 million cases affecting its citizens, 50% of which are created before the age of 14. In the UK, alongside physical medical conditions of the brain, day-to-day, 1 in 10 suffer from anxiety and depression. Longer term, 4 in 10 will experience depression in their lifetime and alongside the social and family challenges this brings, 70 million workdays are lost each year, having massive effect on the economy and life of our nation. The true reality of this epidemic has to be opened up for discussion and the Falmouth project; ‘Communicating Mental Health’ aims to confront the dilemma.

The scope of the project soon developed with a further two student design teams at Chinese Universities in Anhui and Jiangnan being briefed in China by designer and research lead Bryan Clark from Falmouth in March. Professor Dr Qingjun Chen and Professor Dr Barbara Wong were to manage the Chinese teams in their two respective Universities and the two psychiatry leads in Cornwall were Dr Adrian Flynn and Dr Rohit Shankar. Additionally, medical students from Exeter University joined some of the project team’s research investigations and co-discovery sessions. Technology support was aided by educational technologist Adel Gordon from Falmouth, setting up online web portals to share learning and insights. A key contributor to the project was Robert Woolfe, Director of Cornish service design company Made Open. Robert’s experience of working with Government, Design Council and communities around the UK, bought valuable project experience to the work of the Year 2 students at Falmouth, where he is also employed as an associate lecturer.

The last stage of work will see the integrated design solutions, campaigns and digital outputs shared with the project teams in Falmouth and China. Further testing will be run with doctors in Ghana, Ethiopia and Singapore for feedback to affirm potential impact and learning.

Head of Graphic Design Bryan Clark notes; “This has been an important project for us, addressing a truly global question through collaborative research, teaching and innovation. It also comes at an important time for the School and our learning, as we launch a new masters course in Communication Design. This explores the emerging landscape of design for human need in the context of a rapidly changing world and how the global creative industries and individuals can respond.  Cornwall too is on the map nationally with major new health funding from the Design Council coming to the South West. The project team aim to examine the opportunity of this news in the context of work undertaken to date and build on the great collaboration so far between design and science communities both in Cornwall and beyond”.

Advertising students welcome local community members

Today our 1st year students hosted members of the Truro Rotary Club as part of their Professional Practice module.

Our students welcomed the Club members to the Woodlane campus and gave a series of tours, followed by a series of presentations on a variety of subjects. Students were able to practice their skills in public speaking and presenting to a real audience, before mingling with our guests over coffee and cakes.

The Rotary Club members were so impressed by the confidence and abilities of our students that they have kindly offered to assist the course in arranging focus groups for our future advertising projects.

Visiting Professor, Rory Sutherland, visits Falmouth 21st April 2016

Today we were delighted to welcome Rory Sutherland (Vice Chairman of Ogilvy One) to the Woodlane campus. As our Visiting Professor, Rory has been coming to give talks to the Advertising and Graphic Design students for the past 3 years.

Rory’s role at Ogilvy One centres around understanding consumer psychology and encouraging clients to realise that, quite often, simple inexpensive changes can benefit them immensely. In fact, it was as a result of listening to Rory’s talks over the past couple of years that got us thinking we should include this subject on the course. A lot of advertising money is wasted because people don’t necessarily think what they feel, they don’t say what they think and they don’t do what they say. So, before talking to the MA students, Rory popped into our office to meet our new Behavioural Studies lecturer, Martin Hosken. Trained as a psychologist, Martin is obviously very well qualified to help our MA students understand what goes on in the consumer’s mind.

Rory meets Martin Hosken
Rory meets Martin Hosken

As brilliant, entertaining and fascinating as ever, Rory gave our students an hour’s off-the-cuff talk in the studio before everyone made their way to the packed-out lecture theatre for his hilarious and riveting main talk to the whole of the School of Communication Design. His lecture overran slightly but, judging by the grins on people’s faces afterwards, nobody minded in the least. Then it was off for a quick meal with staff at a beach-side restaurant before he was whisked off to the station to catch the Sleeper train back to London. Visits from key industry people like Rory are what helps to make the courses at Falmouth so exceptional.

Rory Talks to the MA Class
Rory Talks to the MA Class
Rory in full flow to the whole School
Rory in full flow to the whole School

D&AD Student Award winners announced!


Fantastic news just in – D&AD have announced the winners for this year’s Student Awards. And it turns out that EIGHT of our current crop have been selected. Some, more than once!

They’ll each be in receipt of a nice, squat, fat, Pencil at New Blood on 7th July. Of course, exactly what type of Pencil they get will be revealed on the day in true Oscars-style, so we’re all waiting with bated breath.

Together with the Graphic Design course, who also had eight winners, that makes Falmouth the most D&AD-awarded University in the country so far. Maybe even the world – maybe even the entire universe.

MA Creative Advertising D&AD Student Winners 2016

P1010195 P1010196 P1010199 P1010201 P1010204 P1010213 P1010214 P1010218