In November, MA Creative Advertising students visited several agencies in London for an insight into the advertising industry and to meet and hear from Falmouth University Alumni about how to end up working in advertising. We went to two agencies a day – some big, some small, some kind of mid-sized. All interesting.
BBH // Alumni Lambros Charalambous & Felipe Guimaraes / Class of 2010
Karmarama // Alumni Rachel Holding / Class of 2010
WCRS (Engine) // Alumni Tom Dixon & Jo Griffin / Class 0f 2014
Grey // Alumni Sander Vos / Class of 2012 & Joe Arnold Class of 2015
The Corner // Alumni Jack Denyer / Class of 2013
McCann // Alumni Dom Butler / Class of 2012
Mother // Alumni Hannah Tarpey / Class of 2012
Publicis // Senior Creative Team Ben Smith & Dan Kennard & Creative Director Richard Baynham
M&C Saatchi // Executive Creative Director Mark Goodwin & Creative Liam Campbell
Ogilvy // Creatives Ran Stallard & Max Maclean
Ex-Falmouth MA Creative Advertising student Hollie Newton, a Creative Director at Grey, has scooped the Grand Prix in the Promotion and Activation category at the Cannes Advertising Festival 2015 for the Volvo Life Paint campaign.
Campaign: Grey London wins Promo and Activation Grand Prix
Above is a blurry reportage photo of Hollie and her team from Grey London, Hollie is second from left, proudly holding the award!
Also at Cannes, 2015 MA CA students Antonia Jackson & Vicky Katsarou are getting great reactions to their self-promoting ‘Lion Arses’ concept.
Adland: Best of Cannes Self Promotion
Today we were delighted to welcome Ben Clapp – one of the Executive Creative Directors at Grey London. He came to give theMA students a talk on all things digital in the advertising world.
Ben started his career in the late ’90s as an Art Director in traditional ad agencies but soon realised there was huge creative potential in the digital arena – something that a lot of the bigger agencies were ignoring in those days. He’s now a major part of the rise of Grey from being a solid but unremarkable agency to one that regularly breaks new ground and wins awards.
Ben’s entertaining talk was split into two sections – he started explaining about the digital side of things in the industry and included some of the ethos that’s been behind Grey’s successes. He then went through some of the big winners at last years awards at the Cannes Lions, making his own remarks as to their positives and negatives. In the afternoon, the students presented Ben with their answers to the 24–hour ‘live’ brief that he’d set the class the day before. He took away half a dozen of the ideas to show to his client on Tuesday.
The day ended with a few beers (which Ben had kindly donated) and a relaxed chat with the students over some of their work, one-on-one.
We’re guessing the beer must have worked pretty well, because Ben asked if he could come back down again.
Ben chats to course leader Chris Waite
Ariana and Mary present their ideas on Ben’s 24-hr brief
The students say thanks for the beer
Advertising ex-student Hollie Newton left Falmouth with her postgraduate degree in 2006.
Hollie is now working at Grey, London, as Global Creative Director on Volvo. She and her team have come up with a clever and original concept which emphasises, in a strikingly practical way, Volvo’s commitment to road safety. I think one of the most remarkable things about it is that, in a world where “drivers” and “cyclists” are often portrayed as enemies, fighting over a common territory, here’s an initiative which should be warmly welcomed equally by both camps.