Tag Archives: New Blood

Busy days at the exhibition

The crowds arrived despite the heat and humidity. Lots of interest in the work on our stand too. Interviews arranged for portfolio crits and possible placements. There will be a networking drinks session for the students tonight with alumni of the course who are now fully employed – and then all the work is to come down in the morning.

MA CA New Blood 10 P1000796 Richard and Gavin are interviewed.

MA CA New Blood 11 P1000773 A creative team from Spain check out Joe and Doris’s work.

MA CA New Blood 12 P1000778 A big-head creative.

MA CA New Blood 9 P1000781 Naresh gets a portfolio crit.

MA Success at New Blood!

One of our student teams has won a ‘Best in Show’ award. (Yes, it’s a bit like Crufts but without the yapping, coiffured dogs.) Gavin and Richard won the award for their campaign for the London Underground – advertising the fact that it’ll soon be open all night over the weekends. Our favourite ads were the one making the Tube Map look like a constellation in the night sky and the one showing the Underground’s logo as a full moon. The guys’ prize is a D&AD Annual each and a sticker to put in their portfolios to show off to ad agencies. Good for them, it was excellent work.

MA CA New Blood 7 P1000792 Left to right, students Gavin Martin and Richard Park, tutors Rob Kitchen and Chris Waite.

MA CA New Blood 8 P1000823 The winning ad campaign for London Underground.

The D&AD New Blood Exhibition

Here we are at Spitalfields Market – the New Blood exhibition space. If it looks like a maze, that’s how it seems on the ground too. The temperature outside is a sweaty 34 degrees – in the building it’s considerably more, due to the glazed roof. Ugh. This exhibition is the culmination of all that we do on the course – apart from a written piece that needs to be completed over the summer. Every student team gets an area of wall at the exhibition 84cm wide to show off their best ad campaign – with their final portfolio beneath it.
Here are some shots of our walls. In the evening there’ll be a Private View, which we hope will be as peppered with advertising industry luminaries as it usually is – despite the ridiculous heat – and some positive feedback, of course.

Shots of some of the walls on our stand:
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New Blood Festival

One week to go!

The School of Communication Design exhibition stands:
BA(Hons) Creative Advertising
BA(Hons) Digital Media
BA(Hons) Graphic Design
MA Creative Advertising

We hope to see you all there: 30 June to 2 July 2015 (free and open to the public on 1-2 July, 10:30am to 8pm)
Old Spitalfields Market, Brushfield Street, Spitalfields, London E1 6AA

http://www.dandad.org/en/new-blood-festival/

Cover photograph: D&AD

D&AD14 out now

“D&AD14 is the indispensable guide to the celebrated work from the previous year.”  D&AD Shop.

Here’s a snippet from the New Blood Awards’ section, showcasing one of our students, Nathan Smith’s Yellow Pencil winning design.

Unwrapping Purdey’s – The brief was to repackage Purdey’s Rejuvenate and extend its range with packaging for one new drink – Purdey’s Natural Energy.  The concept is to discover the secret of Purdey’s Rejuvenate by unwrapping its outer coat to reveal the ingredients.  The design is based on modern apothecary; a balance between nature, medicine and science.  The undercoat image promotes the flavours through lush scientific style illustrations, while the metallic exterior is a modern take on apothecary labelling.”

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