Some of our final year advertising students are starting their careers and they haven’t even graduated yet. Chelsea Thorley and Hannah Fortune have secured a placement at St Lukes and Raquel Frietas Tomé and Charlotte Benbow have secured a placement at Ogilvy and Mather. Well done to both teams. There are other student placements in the pipeline – watch this space.
Today we were delighted to welcome Rory Sutherland (Vice Chairman of Ogilvy One) to the Woodlane campus. As our Visiting Professor, Rory has been coming to give talks to the Advertising and Graphic Design students for the past 3 years.
Rory’s role at Ogilvy One centres around understanding consumer psychology and encouraging clients to realise that, quite often, simple inexpensive changes can benefit them immensely. In fact, it was as a result of listening to Rory’s talks over the past couple of years that got us thinking we should include this subject on the course. A lot of advertising money is wasted because people don’t necessarily think what they feel, they don’t say what they think and they don’t do what they say. So, before talking to the MA students, Rory popped into our office to meet our new Behavioural Studies lecturer, Martin Hosken. Trained as a psychologist, Martin is obviously very well qualified to help our MA students understand what goes on in the consumer’s mind.
As brilliant, entertaining and fascinating as ever, Rory gave our students an hour’s off-the-cuff talk in the studio before everyone made their way to the packed-out lecture theatre for his hilarious and riveting main talk to the whole of the School of Communication Design. His lecture overran slightly but, judging by the grins on people’s faces afterwards, nobody minded in the least. Then it was off for a quick meal with staff at a beach-side restaurant before he was whisked off to the station to catch the Sleeper train back to London. Visits from key industry people like Rory are what helps to make the courses at Falmouth so exceptional.
We are delighted to welcome back Rory Sutherland, Vice-Chairman of Ogilvy & Mather UK, and past President (2010) of the Institute of Practitioners in Advertising (IPA). He holds an Honorary Doctorate (D. Litt) at Brunel University, is a Visiting Professor at Warwick Business School, and is author of The Wikki Man (2011), as well as countless journal articles and blog posts.
Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as an account handler, Rory became a copywriter in June 1990.
He has since worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman of the Ogilvy & Mather Group in the UK.
“Rory’s media-neutral approach anticipated the digital revolution: his mantra has always been to start by asking, what is the business problem that needs to be solved?”
Rory’s lecture is being held Thursday 21st April at 5:30pm, Lecture Theatre 1, Woodlane Campus.
If you would like to attend book your free tickets here, but hurry as numbers are limited.
theschoolofcommunicationdesign.wordpress.com 