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Visiting Professor, Rory Sutherland, visits Falmouth 21st April 2016

Today we were delighted to welcome Rory Sutherland (Vice Chairman of Ogilvy One) to the Woodlane campus. As our Visiting Professor, Rory has been coming to give talks to the Advertising and Graphic Design students for the past 3 years.

Rory’s role at Ogilvy One centres around understanding consumer psychology and encouraging clients to realise that, quite often, simple inexpensive changes can benefit them immensely. In fact, it was as a result of listening to Rory’s talks over the past couple of years that got us thinking we should include this subject on the course. A lot of advertising money is wasted because people don’t necessarily think what they feel, they don’t say what they think and they don’t do what they say. So, before talking to the MA students, Rory popped into our office to meet our new Behavioural Studies lecturer, Martin Hosken. Trained as a psychologist, Martin is obviously very well qualified to help our MA students understand what goes on in the consumer’s mind.

Rory meets Martin Hosken
Rory meets Martin Hosken

As brilliant, entertaining and fascinating as ever, Rory gave our students an hour’s off-the-cuff talk in the studio before everyone made their way to the packed-out lecture theatre for his hilarious and riveting main talk to the whole of the School of Communication Design. His lecture overran slightly but, judging by the grins on people’s faces afterwards, nobody minded in the least. Then it was off for a quick meal with staff at a beach-side restaurant before he was whisked off to the station to catch the Sleeper train back to London. Visits from key industry people like Rory are what helps to make the courses at Falmouth so exceptional.

Rory Talks to the MA Class
Rory Talks to the MA Class
Rory in full flow to the whole School
Rory in full flow to the whole School

Visiting Professor Rory Sutherland Lecture – Thu 21st Apr, 5:30pm Lecture Theatre 1 Woodlane Campus

We are delighted to welcome back Rory Sutherland, Vice-Chairman of Ogilvy & Mather UK, and past President (2010) of the Institute of Practitioners in Advertising (IPA). He holds an Honorary Doctorate (D. Litt) at Brunel University, is a Visiting Professor at Warwick Business School, and is author of The Wikki Man (2011), as well as countless journal articles and blog posts.

Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as an account handler, Rory became a copywriter in June 1990.

He has since worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman of the Ogilvy & Mather Group in the UK.

“Rory’s media-neutral approach anticipated the digital revolution: his mantra has always been to start by asking, what is the business problem that needs to be solved?”

Rory’s lecture is being held Thursday 21st April at 5:30pm, Lecture Theatre 1, Woodlane Campus.

If you would like to attend book your free tickets here, but hurry as numbers are limited.

Rory Sutherland, visiting professor

Today, we were delighted to welcome Rory Sutherland on his annual visit to the Woodlane campus. On top of his day job as Vice Chairman of Ogilvy One and the Ogilvy Group in the UK, Rory is also our Visiting Professor. Many will have followed his enlightening and amusing talks on TED, but to have him come down here to pass on his latest thinking in person is obviously a real treat.

After a quick flight from Gatwick to Newquay and a lunch in the canteen, Rory came into our Abbott studio and gave the rapt MA Creative Advertising students an off-the-cuff, highly entertaining talk for two and a half hours. One of his many themes was that advertising (and, in particular, throwing money at a marketing problem) isn’t always the answer. Sometimes tiny changes for a brand can have huge effects and we should never be afraid of suggesting these things to clients.

After a swift cup of coffee, Rory then moved straight down to the main Lecture Theatre, where 150+ students and staff from the School of Communication Design here were privy to his main lecture. Another highly entertaining, two-hour talk on his subject of Behavioural Economics, in which he made the case for media and creative people to be given a chance to think of solutions to business problems before the straight-line thinking finance and product engineering people do. He gave many examples of big commercial problems which could be solved by comparatively cheap, lateral ideas. Thought-provoking stuff.

So big thanks to Rory, as ever, for another fantastic and illuminating session that got everyone buzzing afterwards.

Rory Sutherland

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New Visiting Professor of Communication Design: Rory Sutherland

Rory Sutherland is Vice-Chairman of Ogilvy & Mather UK based in London and past President (2010) of the Institute of Practitioners in Advertising (IPA). He holds an Honorary Doctorate (D Litt) at Brunel University, is a Visiting Professor at Warwick Business School, and is author of The Wiki Man (2011), as well as countless journal articles and blog posts.

Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a graduate trainee in 1988. After 18 months spent as an account handler, Rory became a copywriter in June 1990.

He has since worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice-Chairman on the Ogilvy Group in the UK.

Rory is coming!

IPA President, Executive Creative Director and Vice-Chairman of Ogilvy One, advertising creative ‘supremo’ (as they say in advertising) Rory Sutherland has kindly agreed to become our official visiting professor for advertising. This is really big news for us as Rory is a leading figure in British advertising and is well known around the world. The fact that Rory has given us his seal of approval and supports what we do is wonderful and no doubt staff and students will benefit from his wisdom. Rory is also well known as an inspirational and entertaining speaker, see and hear him at TED.com https://www.ted.com/speakers/rory_sutherland

Tweet @rorysutherland.