We are delighted to welcome back Rory Sutherland, Vice-Chairman of Ogilvy & Mather UK, and past President (2010) of the Institute of Practitioners in Advertising (IPA). He holds an Honorary Doctorate (D. Litt) at Brunel University, is a Visiting Professor at Warwick Business School, and is author of The Wikki Man (2011), as well as countless journal articles and blog posts.
Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as an account handler, Rory became a copywriter in June 1990.
He has since worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman of the Ogilvy & Mather Group in the UK.
“Rory’s media-neutral approach anticipated the digital revolution: his mantra has always been to start by asking, what is the business problem that needs to be solved?”
Rory’s lecture is being held Thursday 21st April at 5:30pm, Lecture Theatre 1, Woodlane Campus.
If you would like to attend book your free tickets here, but hurry as numbers are limited.